BREAKING NEWS: Printify and Printful Are MERGING
Nov 05, 2024Breaking news! Printify and Printful are merging.
Yes, you heard right, two of the biggest Print on Demand providers out there are joining forces.
This might be the biggest Print on Demand news of the year and it was just announced on each of their Instagram accounts with separate statements.
So let's discuss what we know, people's initial reactions, and then I'll share my thoughts.
But just before I jump in, if you want to be the first to hear the latest Print on Demand news and top product and design trends, then be sure to check out my YouTube Channel here and hit that subscribe button to let me know that you're enjoying this type of content.
All right, I'm going to start with each statement so that you hear it straight from the source.
Here's Printify's statement, taken from their Instagram account (slight formatting for ease of readability):
"We're beyond excited to share that Printify and Printful are merging! We're coming together to help millions of you build the businesses and brands of your dreams.
Why are we so excited? Well, because you get:
#1 - THE BEST OF BOTH
Our extensive network of 85+ Print Partners across 117 locations AND Printful's world-class production facilities!
#2 - MORE PRODUCTS, MORE INNOVATION
1,000+ top-quality products, online businesses that start and grow with ease.
#3 - BIGGER REACH
Sell to more people in more places in less time.
What's next? We expect to close the deal officially in the next couple of weeks. When it's official, and for the foreseeable future, both platforms and brands will continue to operate independently but with one bigger stronger company behind the scenes.
Stay tuned for updates in the coming weeks as we share what's next for our customers, partners, and the wider e-commerce community."
Here's Printful's statement, taken from their Instagram account (slight formatting for ease of readability):
"Exciting news! Printful and Printify are joining forces.
We're thrilled to announce that Printful and Printify are merging. By combining our strengths, we can provide even greater value to e-commerce sellers and businesses of all sizes to help them achieve their dreams and grow to new heights.
Just some reasons we're stoked:
#1 - THE BEST OF BOTH PLATFORMS
Now our own amazing production facilities will be complemented by Printify's vast network of over 85 Printing Partners across 117 locations. Get ready for more products with the same great quality.
#2 - MORE INNOVATION
By joining forces we will be able to develop more innovative technology solutions for both of our platforms.
#3 - BROADER REACH
This combination will enable us to offer a more comprehensive selection of products across a widening set of geographies, enabling you to reach more customers.
This coming together of our two companies is about more than just business. It's about pushing the boundaries of e-commerce Innovation and creating a future where our customers have more tools to succeed than ever before.
We expect the merger to be finalized in the next couple of weeks. Both platforms and brands will continue to operate, and we will continue to invest in adding product selection and capabilities that our sellers will love. Behind the scenes, one bigger stronger company will enable and support all of this.
Stay tuned for more updates as we start this exciting new chapter."
WOW, so that is a lot to unpack and I had no clue that this was coming.
So let's talk about people's initial reactions..
So far it seems to be mixed but by far mostly positive from what I've seen. Many people are very excited about the potential of these two Print on Demand giants coming together, and I am too.
I get asked all the time which Print on Demand company should I go with, and the two that most people are considering are Printify and Printful. If this merger goes well, it's going to be a very easy decision for most Print on Demand sellers.
I have however heard some concerns, mainly around ensuring product quality and consistency and keeping production costs low.
So here are my initial thoughts:
I'm excited and optimistic about the potential that this merger has to transform and accelerate both the Print on Demand industry and the creator economy as a whole.
These are my two favorite Print on Demand companies right now, but each has always had their own strengths and weaknesses. On one end, Printful is the go-to for their branding options, their consistent quality, and the On-Trend styles. On the flip side, Printify is amazing for their massive product selection, their low production costs, and their Innovation.
As long as their focus remains to empower sellers to unlock more freedom in their lives by making it as quick and easy as is possible for them to build profitable Print on Demand businesses, I'm really excited to see what 2025 and beyond hold for us.
This has the potential to be a total game changer and allow Print on Demand small businesses to compete with much bigger companies with much deeper pockets. And this is something that I've been seeing for a while, which is a narrowing of the gap between Print on Demand sellers and much larger online retailers and brick-and-mortar stores. If we can continue to narrow that gap, it's going to allow us small business owners to be much more competitive.
There are a few specific things that I expect though based on their statements..
First is that Printful and Printify will still be operating independently for the foreseeable future, meaning that the idea of having access to one mega Print On Demand provider is likely many years away. However, based on the "Best of both" statements, I wouldn't be surprised if Printful is soon listed as an option in Printify Partners, for you to start routing Printful orders through Printify.
Based on their statements about reach, I'm expecting an aggressive push by both to expand their geographical footprint of partner facilities to enable more local fulfillment capabilities, which should lower shipping costs and customs fees for customers.
Finally, the innovation statement makes me think that their are many more products in the pipeline, AND now they will be combining their resources (i.e. investment dollars) to speed this up. Skincare and Supplements were huge additions by Printify, but I'm betting on many more major industries being disrupted by Print on Demand in the near future. This means more opportunities for us and more options for our customers!
I think and hope that this is a step in the right direction, but I'm curious to hear your thoughts.
Let me know whether you think this is a good idea or a bad idea and why. You can post in the comments on the YouTube video here or send me a DM here.
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